Each new medium and this includes email, has a phase of consolidation. This is a stage whereby the constant changes to good working standards should be necessary. Indeed, the way a message appears or the way the spam filter is passed is still not clear.
Therefore it is best practice - and a good adoption of it – which is so important and valuable. Only then are you sure that you do not, sooner or later, run against surprises. Besides, by taking in these considerations you are then able to provide best practices for improving both sales and brand and user experience.
Furthermore, we wish to go a step further. We would like not only to measure, but also to test - preferably multi-variate. Then you can really improve your conversion - a conversion of growth of more than 100% is absolutely not that unthinkable!
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