You will see increasingly that emails are sent multi-part and that the text is nothing more than a simple link to a web version. This is good, convenient and fast because, after all, who actually still reads just text? Who works with an email programme that does not display HTML? Whether it really is that simple, is the question...

Let us start with the first question. Who still reads the text? A brief sample shows that the number of readers of text versions fluctuated at around 3%.  This is nice but just not a good enough reason to tinker with the text.

The second question is less easy to answer. For although there are few people who have an email programme on their computer that is able to display HTML, there is a growing group of mobile email readers who will appreciate an enlarged version of txt. Despite the fact that the viewing of html emails on phones is no longer an issue, html emails are still poor and slow due to lack of display pixels and bandwidth. Added to this, there are a (probably growing) group of people, who - for fear of viruses- also prefer a txt email. These considerations make giving a little more attention to the text entered, important.

However, this is not all. The text version is important for another reason: deliverability!

In the (unfortunately still) eternal hunting that goes on, we see that spam is developing so that it can look at exactly what is being sent. Spammers now have a fake text for the txt version and so for the html version there can be considerable problems. If it shows that the text is significantly different from the text in the html (the images can not be checked), then you get negative email "spam points".

An additional reason in the future is that your txt version can be made to be in order. This is barely any extra work because with the correct email software this can automatically be converted ...

What remains, is to carry out testing, but unfortunately this is not yet automatic.